
Blinked
LiveThe operating system for Elitez FMCG — promoter deployments, shift scheduling, payroll with CPF, campaign management, claims and client reporting, end to end.
blinked.elitez.aiI build operations platforms campaign microsites internal tools team dashboards silly little games that actually ship.
I'm Eevann Seah — I run Elitez FMCG in Singapore and build the software that powers it. Everything below was built hands-on with Claude Code.
The heavy machinery — multi-user systems running real operations.

The operating system for Elitez FMCG — promoter deployments, shift scheduling, payroll with CPF, campaign management, claims and client reporting, end to end.
blinked.elitez.ai
WhatsApp-native CRM for Singapore property & insurance agents — watches your business number and auto-structures conversations into pipeline, meetings and deals.
agentdesk.up.railway.appSelf-hosted cold-outreach platform for the Elitez sales team — an Apollo.io-style engine that learns a company's email format once, then verifies contacts cheaply at scale.
Private — launching soon
Internal ops console that onboards client websites into a growth & SEO pipeline — integration status, checklists and progress in one place.
growth consoleMulti-tenant microsite builder — colleagues assemble branded receipt-submission and lucky-draw campaign sites for clients through a guided wizard, no code needed.
Internal — access on requestBuilt for the team, used every day.
Full CRM + performance dashboard for the Elitez Events BD team — GP tracking, client pipeline, billing via Google Sheets, AI coaching, and a Purr Points gamification system where reps level up from Kitten to Mega Chonky Cat. 800+ commits and counting.
efmcgdashboard.elitez.ai
Pickleball court booking for Elitez Group staff — time-band pricing, PayNow pay-then-confirm flow, a shared credit pool and automated expiry crons.
ralliesbooking.elitez.ai
Snap a receipt, get a finance-ready claims sheet. AI extracts every line item and exports to Excel — replaced an entire n8n workflow with one webapp.
staff claimsClient brand activations, from pitch to production.

Tournament sign-up site for Sadia's pickleball brand activation — team registration, Stripe payments and bracket info for a USD 30k event.
court to kitchen
In-store activation microsite for Energizer Singapore's FY27 CNY campaign — part of a full pitch with deck, mechanics and prize logic.
match the powerCampaign microsite for Farmers Union's Protein Power Challenge — free-sample survey plus a spend-&-win receipt draw, with an admin dashboard and email editor.
Awaiting client PDPA sign-offMarketing sites that pull their weight.

Marketing site for our brand-activation agency — SEO-tuned, schema-marked-up and converting enquiries through embedded lead forms.
fmcg.elitez.ai
Marketing site for Elitez Events, our corporate events arm in Singapore.
events.elitez.ai
Marketing site for a data-centre cooling systems company — migrated from Vercel to Railway with clean URLs and auto-deploy from GitHub.
glory tech
Personal brand site for a Singapore ERA property advisor — full rebuild of a legacy Wix site, awaiting the custom domain cutover.
Custom domain in transitionBecause not everything needs a business case.

Poker-night tracker for the crew — buy-ins, stacks and settle-ups, so nobody argues about the ledger at 1am.
wholesome all in
A 30-second reflex mini-game — tap the falling pills before they hit the floor. Built for fun, hosted free on GitHub Pages.
play pill rush